SWIPE SMART, MEET SAFE

LETS REDEFINE TRUST IN THE THE REAL WORLD

The problem

We've witnessed a dangerous shift in how people connect online.

Whether it's through a dating app, Facebook Marketplace, Craigslist, or another online platform, people are increasingly being targeted under false pretences—leading to fraud, assault, stalking, theft, and other real-world harm.

The way we meet people has changed dramatically, but the way we protect ourselves hasn't.

This problem is growing. It's time we grew trust with it.

This isn't hypothetical. It's happening…

  • Christchurch gay bashers: Man assaulted by group of youths speaks of ‘horrific ordeal’

    18 Dec, 2025 07:00 PM

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  • Facebook Marketplace sale ends in car chase, armed confrontation in Northland

    3 Feb 2026

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  • Grindr attackers Thomas Bull, Ethan Jeffs and Patrick Moloney sentenced in the Tauranga District Court

    20 December 2025

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  • Two people are facing kidnapping, theft & assault charges after a Facebook marketplace meet-up in the Auckland went wrong.

    12 December 2025

    Make It

‍ ‍Looking for the Right Solution

We believe this problem deserves more than awareness—it deserves action.

Online connections have evolved rapidly, but the tools that help people build trust and stay safe haven't kept pace. We believe it's time to change that.

Before building anything, we want to learn from the people who understand this challenge best: victims, community organisations, law enforcement, researchers, those on the front lines of online safety, and the people dealing with the real-world consequences when things go wrong.

Our goal isn't to build a product in isolation. It's to work alongside the people with the knowledge and lived experience to ensure we're solving the right problem, in the right way.

If we're going to build trust online, we believe it starts by listening.

We don't know exactly where this is going yet, but we're committed to figuring it out.

We believe the best place to start is by talking to the right people—the ones with the experience, knowledge, and firsthand understanding of the challenges we're trying to solve.

If you'd like to be part of the journey, leave your details below. We'd love to hear from you.